Bala Govind (Allu Arjun) is a program director in MAA TV. His fights for justice regularly get him into trouble. During one of these incidents, he saves a person (Raja Ravindra) from goons while severely thrashing Murugan (Subbaraju), son of the notorious smuggler Tambi Durai (Pradeep Rawat). Fearing retribution from Tambi Durai, the MAA TV crew sends Bala's team to Kullu Manali to shoot a travel episode instead of another team.
There, Bala sees Vaishali (Hansika Motwani), who is a sannyasin. It is love at first sight for Bala. Vaishali, though initially apprehensive of Bala, falls for him. The head sannyasin of the ashram Rama Prabha (Rama Prabha) unites the couple. However, before Bala is able to return to Hyderabad with Vaishali and marry her, Tambi Durai's henchmen kidnap her and take her his home. Bala returns to Hyderabad and finds that she is with Tambi Durai. The person who was saved by Bala reveals that Vaishali is the daughter of Narayan Patwari (Devan). In order to grab Patwari's property, Tambi Durai killed her parents and his wife (Telangana Shakuntala) performed the marriage of Vaishali with Murugan in front of their dead bodies. However, Vaishali escapes and reaches Kulu Manali. Bala takes the help of Inspector Prasad (Ahuti Prasad) to save Vaishali from their clutches, and eventually succeeds in his attempt and marries her.